SAFAJO PATTERNS

Commissioned work done for Safajo, a UK based company that does African printed umbrella. Concept was for 4 designs Segun, Akpo, Tubou, and Yin, Arfican themes for victory, life, child and mother. Creative Brief Segun - victory. Inspired by two Masai warriors. Akpo - life, Ankara-pattern inspired by green leaves sprouting off branches. In two main colours to represent spring and fall, times at which the colours of leaves are most vibrant. Tubou - child, safari inspired design for kids umbrella. Giraffes, elephants, rhinos with sharp angular shapes with a strong African artistic depiction. Yin - mother, a design depicting the strength of African women. African Women (caring for the family, going to work, keeping the home together) carrying babies while holding an umbrella , doing domestic chores eg bent over a grinding stone. These images should depict her looking beautiful at the same time.

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